Magazine advertising modules: Technical specifications


Covers: Media Print Silk 250 g/sq. m.

Main block: Galerie Fine Bulk 100 g/sq. m. (Russian version)/ Media Print Silk 100 g/sq. m. (English version)

Layout sizes:

The provided advertising layouts must be marked "Advertising".

Composite PDF files of the PDF / X-1a standard are accepted for the magazine.

All raster graphics (including those inserted inside the outline) are only provided in the following colour models: CMYK, grayscale, and bitmap.

If colours that are not converted into the CMYK space are used, for example Pantone Spot Colours, colours will be separated by default and may lead to changes in the colour scheme.

Raster graphics must have a resolution of min 250 dpi and max 400 dpi, and up to 600 dpi for bitmap.

If raster graphics that are part of an eps-illustration are used, they must have a resolution of 250–300 dpi at a scale of 100%. If small fonts are used or there are small details, we recommend increasing the resolution for CMYK images to 400 dpi.

Total print density in both vector and raster objects for layouts: must not exceed 300% in the main block (profile ISOcoated_v2_300_eci.icc).

In vector files, all fonts must be converted to curves.

Minimum size of text printed in a single colour:

Minimum size of text printed in more than one colour or negative (reverse printing):

Textual and significant graphic elements must be at least 5 mm from the bleed inward from the edge of the page, and 10 mm from the back due to the fact that the magazine does not open all the way with the adhesive binding.

There must be a distance of 3 mm from each side to the back for spread-based layouts (2/1) and existing elements that run from one page to another (at the seam of the pages). Due to the technological features of the printing industry, it is virtually impossible to achieve full overlap of the double spread. The tolerance is 2 mm, so it is undesirable to use slanting lines, inscriptions, or other significant elements at the interface of the spread advertisement.